2024 Edelman Trust Barometer report reveals innovation edge in Asia Pacific – Campaign Brief Asia

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The 2024 Edelman Trust Barometer for Asia Pacific has revealed that people in the region are more trusting of key institutions and technology compared to the rest of the world, and are more likely to embrace emerging technologies, such as artificial intelligence.

 

This, coupled with greater faith in government to lead a partnership with science and business, could result in a regional technological advantage if innovation is well managed. Doing so entails convincing people that the process and pace of technological change is…



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