Tried and tested – television advertising in APAC
Advertising entails traditional forms like newspaper, magazine, radio, cinema, and television as well as digital mediums such as internet, mobile, and social media. Out of the traditional mediums, television advertising is the biggest segment in the Asia-Pacific region, with annual expenditures of over 50 billion U.S. dollars. However, a slight downward trend in TV ad spend can be seen across the region. This development is particularly evident in China, where revenue from TV advertising is…