A new study by YouGov reveals a strong preference for eco-friendly hotels in the Asia Pacific (APAC) region.
Here are the key takeaways:
Willing to pay more: 55% of APAC consumers are willing to spend more for a sustainable hotel stay compared to only 41% in EMEA and 38% in AMERS.
Top spenders: Consumers in the UAE (73%), India (69%), Indonesia (61%), and Hong Kong (61%) are most likely to pay a premium for eco-friendly stays.
Green preference: A significant portion of APAC consumers (27%) are comfortable paying…