Cathay’s new premium travel lifestyle brand is officially rolling out to markets around the world, where customers can look forward to an array of new and aspirational offerings in holidays, shopping, dining, wellness and payment.
Cathay’s new master brand will simplify the way it engages and interacts with customers. It will comprise a host of complementary categories, such as flights, holidays, shopping, dining, wellness and payment. Its airline brand, Cathay Pacific, will remain as is.
