Manila, Philippines – DDB MNL has officially rebranded as Alab MNL, marking a new chapter for the agency as it sharpens its focus on world-class creativity, strategic innovation, and business-driving solutions.
The rebrand follows Omnicom Group’s global retirement of the DDB brand and forms part of the broader transformation of DDB Group Philippines into GGC Group Asia, which takes effect on 1 July 2026.
Moving forward as an independent creative agency, Alab MNL said it will continue helping brands navigate an increasingly…