Influencer marketing spend is on the rise with 67% of marketers saying that they are upping their investment in influencer marketing in 2024.
Marketers have cited this surge as being likely due to the evolving consumer landscape where today’s consumers crave authenticity, a personalised touch and narratives that resonate with their personal experiences and aspirations, according to marketing platform Partipost.
Don’t miss: Porsche and PUMA join hands to create limited edition sneakers for young dreamers
True enough, authenticity is what…