PUMA, a global sportswear brand, has recently announced its partnership with IVE, a popular K-pop girl group, to act as its ambassador for the Asia-Pacific (APAC) region.
The partnership is a significant milestone for IVE, as they are emerging as a leading figure in the K-pop world and an icon of the MZ generation.
PUMA selects IVE as its newest APAC ambassador
As part of the collaboration, IVE will be PUMA’s Asia-Pacific ambassador in 15 countries across Asia and Oceania. PUMA has promised to launch a series of brand activities,…