I’m pleased to announce the publication of the first of my two generative AI (genAI) marketing in APAC reports, The State Of Generative AI For Marketing In Asia Pacific (client-only access). The data overview report covers a wide range of topics on APAC marketers’ use of genAI, including adoption, investment, use cases, benefits, challenges, and concerns. Here are the key findings.
APAC Marketers Are In The Early Stages Of Using GenAI
Despite 99% of the B2C marketing decision-makers we surveyed in APAC intending to use…