Field marketing in the Asia Pacific market has driven significant revenue growth. To fully unlock its potential, however, organizations must confront and overcome a multitude of operational challenges. In the recent report, The State Of Field Marketing In Asia Pacific, I dive into Forrester’s 2023 State Of B2B Field Marketing Survey to shed light on the weaknesses and missed opportunities within APAC’s field marketing landscape.
Without giving too much away, let’s explore some of the untapped potential that awaits: